Free Schema Markup Generator & Validator
Generate clean, Google-ready JSON-LD structured data in seconds — then validate any markup against Google's requirements. Pick a schema type to start.
Schema markup generators
Every generator outputs valid schema.org JSON-LD with live validation, one-click copy, and a ready-to-paste <script> snippet.
Schema Validator
Paste JSON-LD or HTML and check it against Google's required & recommended fields.
❓FAQ Schema
Build FAQPage markup to earn FAQ rich results from your Q&A content.
🛒Product Schema
Generate Product markup with price, availability and ratings for rich snippets.
🛍️Shopify Product Schema
Dynamic Liquid Product markup that auto-fills title, price, variants and ratings.
📰Article & Author Schema
Article structured data with author, publisher and dates for E-E-A-T.
📍Local Business Schema
LocalBusiness / Restaurant JSON-LD with address, hours and geo.
🏢Organization Schema
Organization markup with logo and social profiles for your knowledge panel.
🍞Breadcrumb Schema
BreadcrumbList markup to show breadcrumb trails in search results.
🎟️Event Schema
Event structured data with dates, location and ticket offers.
⭐Review & Rating Schema
Review and aggregateRating markup for star ratings in search.
🎬Video Schema
VideoObject markup for thumbnail, duration & video rich results.
New to structured data?
Start with these plain-English guides, then come back and generate your markup.
What is schema markup?
Schema markup explained in layman's terms — what it is and why it matters for SEO.
Types of schema markup
The schema types that actually earn rich results, with examples.
How to add schema markup
Step-by-step: add JSON-LD to any website the right way.
What is JSON-LD?
The format Google recommends for structured data, explained with examples.
Shopify schema markup
Implementation guide for adding structured data to Shopify stores.
WordPress schema markup
How to add schema to WordPress — with and without a plugin.
From the blog
Practical guides on schema markup, JSON-LD and rich results — new posts from the team behind the tools.
Schema Author: How to Add Author Schema Markup for Better SEO
Schema Author Markup helps search engines identify content creators. Learn how to implement author schema and improve your website's SEO.
Schema Organization Generator: Create Organization Schema Markup for Better SEO
Schema Organization Generator helps you create JSON-LD markup for your business logo, website, social profiles, and contact details.
Ecommerce Schema Markup: A Complete Guide to Product Structured Data for SEO
Ecommerce Schema Markup helps online stores improve product visibility. Learn Product Schema, JSON-LD, and structured data best practices.
The fastest way to add schema markup to your site
Schema markup (also called structured data) is code you add to a page to help search engines understand its content. When Google understands your content, it can show rich results — star ratings, FAQ dropdowns, breadcrumbs, event dates and more — which take up more space in search and lift your click-through rate.
This free schema markup generator produces JSON-LD, the format Google recommends. You fill in a simple form, and the tool builds valid schema.org markup in real time. Required fields are flagged in red and recommended fields in amber, so you know your output will pass Google's Rich Results Test before you ever paste it into your site.
Already have markup and want to check it? The schema validator parses your JSON-LD (or extracts it from raw HTML) and tells you exactly which required and recommended properties are missing, in plain English, with a link to the matching generator to fix it fast.
Everything runs in your browser — no signup, no data leaves your machine, and the whole project is open source under the MIT license.